XPO Solutions-Xiaohongshu

Tap into China's market of over one billion through the web-based community platform Xiaohongshu, boasting a substantial user base of young individuals

Comprehensive Brand Evaluation

In the realm of digital marketing, each platform operates under its distinct set of rules and limitations, and Xiaohongshu is no exception. Even XPO CHINA has already harnessed the keys to triumph in Xiaohongshu's marketing arena, it remains imperative to embark on a comprehensive corporate assessment prior to bestowing brands with the ultimate digital marketing solution in China.

Creating XIAOHONGSHU
Corporate Account

XPO China takes charge of overseeing the entire intricate process of establishing your official account on Xiaohongshu. All you need to do is relish the outcomes: the coveted brand verification badge, personalized profile introduction, enhanced community features, and data insight reports.

Localized XIAOHONGSHU
Content

XPO China is well-versed in various content strategies that resonate with diverse audiences and facilitate interactions between brands. Our professional team crafts daily thematic content tailored to local cultures and delivered in the language most familiar to consumers. This approach establishes connections with over 300 million Xiaohongshu users who are interested in your brand.

Precise XIAOHONGSHU
Advertising Placement

We provide tailored Xiaohongshu advertising strategies based on your unique marketing objectives. This includes leveraging features such as Follow, Communities, Nearby, Discover, and Moments. By seamlessly integrating your brand or products into the platform's information flow, we ensure your message resonates effectively and captures the attention of a wider pool of potential customers.

XIAOHONGSHU
Advertising Performance Reports

In addition to closely monitoring and tracking your brand's Xiaohongshu account, XPO China's marketing experts regularly generate detailed and visualized analytical reports. These reports serve to facilitate further adjustments and optimizations to your Xiaohongshu advertising campaigns.

Sure, here's the content organized in a table format:

| Service | Details |
|----------------------------------|---------|
| **RedBook (Xiaohongshu) Partnership Package** | |
| **Price:** | $9000/Quarter |
| **Services Included:** | |
| Promotion and Operations | - New Media Management - Content Strategy Execution - Oversight and Supervision - Dedicated Customer Support - Operations Director Support |
| Operational Team | - Account Management - Daily Maintenance - Account Analysis and Framework Planning - Coordination with Initial Influencers/Merchants |
| Account Enhancement | - New Accounts: Registration, Verification, Homepage Setup - Diagnosis and Optimization - Existing Accounts: Multi-dimensional Improvements |
| Homepage Design and Layout | - Profile Layout: Headline, Introduction, Graphics, Check-ins - Community Engagement: Group Chats, Collections |
| Content Planning | - Defining Commercial/Influencer Positioning - Differentiation Strategy - Tailored Content Creation and Posting |
| Community Engagement | - Comment Guidance in Comment Sections - Discussion Moderation |
| Content Operations | - Topic Planning based on Keywords and Trends - Original Content Creation and Publishing - Regular Posting: 20 Notes per Month (Text, Images, Videos) |
| Keyword Optimization | - Long-tail Keyword Search Optimization |
| Crisis Management | - Handling Negative Reviews and Downranking |
| Participation in Platform Activities | - Official Events Enrollment - Internal Lucky Draw Planning |
| Campaign Management | - Official Traffic Boost Campaigns - Quarterly Internal Lucky Draw Planning - Promotion for Accounts with 1000+ Followers |
| Grassroots Influencer Notes | - Additional Notes for Quarterly Cooperation |
| Advertising Campaigns | - Banner Placement - Information Flow Advertisements |
| Customer Relationship Management | - Handling Customer Inquiries - Quarterly Provision of 60 Consultation Leads |
| Data Feedback and Analysis | - Data Compilation and Optimization Plans - Quarterly Data Reports |
| Efficiency Enhancement | - Goal: Reduce Costs, Increase Efficiency - Conversion Rate Enhancement: 30%+ - Effective Consultation: 80%+ |
| Collaboration Process | - Contract Signing and Payment - Team Allocation and Account Setup - Initial Data Analysis - Commencement of Operations |

If you have any further questions or need more details, feel free to ask!

XIAOHONGSHU
Service Package Inclusion

Account Enhancement

New Accounts: Registration, Verification, Homepage Setup
Diagnosis and Optimization
Existing Accounts: Multi-dimensional Improvements

Community Engagement

Comment Guidance in Comment Sections
Discussion Moderation

Crisis Management

Handling Negative Reviews and Downranking

Grassroots Influencer Notes

Additional Notes for Quarterly Cooperation

Data Feedback and Analysis

Data Compilation and Optimization Plans
Quarterly Data Reports

Homepage Design and Layout

Profile Layout: Headline, Introduction, Graphics, Check-ins
Community Engagement: Group Chats, Collections

Content Operations

Topic Planning based on Keywords and Trends
Original Content Creation and Publishing
Regular Posting: 20 Notes per Month (Text, Images, Videos)

Participation in Platform Activities

Official Events Enrollment
Internal Lucky Draw Planning

Advertising Campaigns

Banner Placement
Information Flow Advertisements

Content Planning

Defining Commercial/Influencer Positioning
Differentiation Strategy
Tailored Content Creation and Posting

Keyword Optimization

Long-tail Keyword Search Optimization

Campaign Management

Official Traffic Boost Campaigns
Quarterly Internal Lucky Draw Planning
Promotion for Accounts with 1000+ Followers

Customer Relationship Management

Handling Customer Inquiries
Quarterly Provision of 60 Consultation Leads